PORTFOLIO

Families on Track

Families on Track is a non-profit based in San Mateo County, specifically South San Francisco. This is an after-school program set up for the students at the school to have ample time to finish up projects and homework thereby stepping around distractions at home.

Client Challenges

Create a brand.

Solutions

When the former Executive Director approached us, they had a logo. And that as all. The organization had been in business for three years. Using their existing logo, we developed ID collateral, a panel card, and business cards. Eventually though, they needed an annual report. We decided not to go the traditional route of a booklet, but create something fun.

Results

The collateral work fine; but the annual report was a huge hit. We created a poster with the featuring some of the children in the program along with the logo and Mission statement on the front and all the annual report information on the back. Some of the posters for folded down into booklet form and some were flat. After receiving the folded ones and finding out there were unfolded posters, some funders requested those as well and many were framed and hung on office walls.